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Search Engine Optimization Analyst

Company: Post Up Stand
Location: Fall River
Posted on: December 2, 2019

Job Description:

SUMMARY The search engine optimization analyst will use extensive knowledge of SEO principles, techniques and best-practices to continually improve organic and SEM-related rankings. They will be responsible for creating and managing content for use on our forward-facing web platforms. Essential Duties and Responsibilities -- Drive the creation, implementation & execution of SEO strategies across multiple brand websites-- Perform ongoing keyword research & write original copy to optimize content across product detail, category and landing pages-- Collaborate with key business partners to develop, manage and improve SEO-optimized writing guidelines-- Provide technical review of new and existing content with recommendations for improvement-- Continually improve synonym database for on-site search-- Responsible for site link architecture, search console management, redirects-- Optimize site based on search ranking factors, focusing on search bots, SERP listings, bounce rate, pages viewed, landing page design, search bot crawl management, above the fold content, site architecture, etc. across desktop & mobile clients; to include HTML updates-- Identify & execute strategies that keep brands competitive in the arenas of SEO, search & internet marketing-- Create, monitor and report on overall and project-based key metrics-- Actively seek out & pursue new opportunities to improve business performance Qualifications and Competencies-- Passion for staying informed in the ever-changing SEO & internet marketing worlds with a drive to test & implement new strategies to remain relevant and grow-- Strong analytical and decision-making skills-- Strong copywriting and editing skills, with a focus on combining valuable content with SEO optimization

  • Self-motivation and strong work ethic with an ability to prioritize & manage tasks independently with little supervision
  • Ability to build strategic cross-functional working relationships, to include communicating SEO concepts to non-SEO technical audiences
  • Knowledge & understanding of technology & software, new consumer trends, and the latest in content optimization. -- High levels of integrity, autonomy & self-motivation Education and Technical Experience-- Minimum of 3 years of experience executing SEO strategies for large or complex websites, with a proven record of increasing search ranking through ethical practices-- Bachelor's degree or equivalent experience-- In-depth experience with SEO-related tools such as Google Analytics, Google Search Console, PowerBI, SEMRush, Moz, Ahrefs, etc.-- Working knowledge of HMTL, CSS, with a focus on how they impact SEO performance
    • Strong MS Office skills -- Strong technical experience in web development and/or SQL a plus

Keywords: Post Up Stand, Fall River , Search Engine Optimization Analyst, Professions , Fall River, Massachusetts

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