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Product Development Specialist

Company: Displays2Go
Location: Fall River
Posted on: November 27, 2019

Job Description:

Our products are designed to provide the most effective, easy-to-use display and merchandising solutions for businesses at any stage in their life cycle. It's our mission to help each customer connect with the world and build their brand with products that are personalized to their needs.The Product Development Specialist position is responsible for significant contributions to new digital product introductions while defining, developing and executing product line strategy for assigned products/services. The ideal candidate will become a subject matter expert of assigned product lines, developing new product ideas based on thorough market analysis, customer feedback and an entrepreneurial & innovative spirit. The role is responsible for leading development and meeting revenue and gross margin objectives throughout the product lifecycle, from concept ideation through SKU rationalization. This position reports to the Product Manager.PRIMARY DUTIES AND RESPONSIBILITIESDevelop new product roadmap and new product development plans, including digital productsMeet outlined goals in the following key metrics:Revenue in designated product line(s)Gross margin both at SKU and line levels (shared responsibility with sourcing team) * Create annual sales forecast for new product introductionsDetermine product pricing & positioning strategies by utilizing market research data and reviewing price against gross margin targetsGuide the product lifecycle from concept and introduction to decline and terminationPerform post launch evaluations and strategic action plansHas a thorough understanding of industry trends and market needs/opportunities through extensive market research, including: online competitive analysis, off-site trendspotting, web research, customer feedback, competitive analysis, trade show attendance, etc.Use market, product and customer knowledge to identify new product/service opportunities and changes/enhancements to current product lineAlign product offerings with target marketsIdentify and assess opportunities for innovation or entrance into new marketsCollaborate with Marketing to develop product strategy across various marketing channelsDefine and communicate new product features to cross-functional teams, including documentation & support materials for product additions and changesAnalyze product samples in collaboration with cross-functional teamsWork collaboratively with Product Manager and other cross-functional teams (Sourcing, Manufacturing, Marketing/Branding, Advertising, Sales) to outline target product release datesWork closely with internal manufacturing and Sourcing teams to take products from concept to productionPerform SKU rationalization, and recommends purging obsolete or unnecessary products from the product linesComplete and submits key performance reports to Product Manager as neededWillingness to travel up to 10% - 15% (domestic & international)Performs other duties as assignedSKILLSExcellent organization, communication, and time-management skills on multiple concurrent projectsAn ability to innovate and implement innovative ideas. EntrepreneurialResourceful self-starter with excellent conversational and presentation skills, analysis and written communicationStrong intellect with the ability to combine analytical reasoning and judgment with creative thinking & ideationAbility to work collaboratively in a project teamAccountable for preparation of an unbiased view of the competitive landscape based on an in-depth understanding and analysis of competitive informationMonitors for changes in competitive and market dynamicsEDUCATION AND EXPERIENCEBachelor's Degree in Marketing or a business related field2+ years in a product, brand or marketing related roleExperience in the product development lifecycle; digital products a plus

Keywords: Displays2Go, Fall River , Product Development Specialist, Other , Fall River, Massachusetts

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