Recently named one of Entrepreneur magazine’s Top 100 Cannabis
Leaders, Cresco Labs is one of the largest vertically-integrated
multi-state cannabis operators in the United States. Cresco is
built to become the most important company in the cannabis industry
by combining the most strategic geographic footprint with one of
the leading distribution platforms in North America. Employing a
consumer-packaged goods (“CPG”) approach to cannabis, Cresco’s
house of brands is designed to meet the needs of all consumer
segments and includes some of the most recognized and trusted
national brands including Cresco, Remedi and Mindy’s, a line of
edibles created by James Beard Award-winning chef Mindy Segal.
Sunnyside*, Cresco’s national dispensary brand is a
wellness-focused retailer designed to build trust, education and
convenience for both existing and new cannabis consumers.
Recognizing that the cannabis industry is poised to become one of
the leading job creators in the country, Cresco has launched the
industry’s first national comprehensive Social Equity and
Educational Development (SEED) initiative designed to ensure that
all members of society have the skills, knowledge and opportunity
to work in and own businesses in the cannabis industry.
MISSION STATEMENT At Cresco, we aim to lead the nation’s
cannabis industry with a focus on regulatory compliance, product
consistency, and customer satisfaction. Our operations bring
legitimacy to the cannabis industry by acting with the highest
level of integrity, strictly adhering to regulations, and promoting
the clinical efficacy of cannabis. As Cresco grows, we will operate
with the same level of professionalism and precision in each new
market we move in to.
Reporting to the Regional Vice-President, the General Manager
(GM) is the senior leader responsible for the overall operation of
Massachusetts across all disciplines, brands, facilities,
functions, and locations. This individual will be accountable for
galvanizing a team under a common growth platform with
accountability for the end-to-end P&L, hitting internal and
external targets, and creating the necessary connections to a
distinct grouping or Centers of Excellence at HQ. The GM will work
to continuously ensure the organization is delivering operational
excellence, while also identifying innovative and creative services
and solutions to expand our branded products in the market. The
leader of this geography will be ultimately responsible for
state-level decision making, revenue growth, profitability, and in
creating a sustainable growth plan to capture market share in both
the short and long-term.
The ideal candidate for this role will have a background in a
CPG (Consumer Packaged Goods), NHP (Natural Health Products) or
healthcare organization with a go-to-market approach that spans
B2B, B2C, and industrial selling. The selected leader must have a
healthy understanding of both owned and partner brand strategies,
with an aptitude to advantage both private/white label and branded
A successful candidate will have had prior success developing
the strategy for a company or division, creating financial plans
and budgets, responsibility for P&L, executing a growth plan
that maximizes revenue and EBITDA, sales management, manufacturing,
large-scale distribution leadership, managing and developing
people, working in an environment that engineers to order, and
championing the brand and developing a culture of excellence.
As the leader of the state(s), talent planning, talent
management and professional development will be a core mandate of
the role. In addition, the GM will be responsible for state
communication, providing region performance updates to the RVP and
Corporate leadership. The leader is responsible and accountable for
creating an inclusive culture of winning, in turn making Cresco
Labs a destination for long-term personal and professional
Manage all strategic facets of the area with full P&L
responsibility across all functions, driving change and
implementing new business processes by building cross-functional
partnerships with sales, finance, marketing, supply chain,
operations, controllership, human resources, compliance, quality
and customer service.
Prepare budgets for approval, including those for funding or
implementation of programs such as Headcount, R&D, facilities
operations, and equipment/improvements. Monitor budgets for
performance to plan.
Prepare and present an Annual Operating Plan (AOP) to Executive
Prepare and present Quarterly Business Reviews (QBRs) for
Executive Leadership, identifying performance to plan, Risks and
Opportunities (R&O) with analysis and recommendations around
Drive new sales growth within new and existing client base and
ensure the delivery of exceptional customer service to our
Develop short and long term strategies in partnership with
senior team members and provide the leadership necessary for the
successful design, development, and execution of that strategy to
achieve measurable outcomes in a timely, cost effective manner.
Lead and manage a highly productive, motivated and driven team
through strong communication, empowerment, reward and coaching
Achieve the organization's overall strategic goals and
profitability requirements as determined by the strategic plans and
subsequently communicate the business’ strategy to C-Suite and
Board of Directors.
Bachelor's degree required, MBA preferred
Minimum of 10 years of progressively responsible, successful
experience in a high-growth CPG, NHP or healthcare organization,
including 7+ years managing a large team across multiple sites
Proven leadership and experience with managing effective client
relationships that are high, wide and deep.
Demonstrated leadership skills with a broad knowledge of
management practices and good business analysis/project management
Demonstrated ability to grasp a large, complex, matrix-oriented
global business at a base level and use this understanding to set
overall strategy and drive business process improvement.
Strong business planning skills to execute strategic projects
with implications for business areas with rapidly evolving business
processes. Must possess a balanced perspective on strategic and
Experience in new product development, particularly consumer
products subject to government and regulatory scrutiny
Proven ability to manage numerous projects, as well as
resources, remotely in a highly dispersed organization.
A proven track record of results including earnings growth,
working capital reduction, SG&A control and operation
Proven ability to select top talent and create a productive
environment that promotes initiative, innovation, continual
learning and development of key personnel for future
Excellent communication and presentation skills with a wide
range of audiences including clients, front line managers and
Ability to travel frequently throughout the region and as-needed
to other locations throughout the country.
Known as a working leader, one that can traverse complex
environments while balancing delegation and owning specific
work-streams to advance the business
Must be 21 years of age or older to apply
Must comply with all legal or company regulations for working in
Cresco Labs is an Equal Opportunity Employer and all applicants
will be considered without attention to race, color, religion, sex,
sexual orientation, gender identity, national origin, veteran, or
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