Senior Brand Manager
Company: Blount Fine Foods
Location: Fall River
Posted on: April 15, 2024
|
|
Job Description:
Description
Bringing our love of food to families for five generations! Blount
Fine Foods is a family-owned and operated manufacturer, marketer,
and developer of premium fresh prepared foods. We are an engaging
team, bringing restaurant-quality products to America including
single-serve grab-n-go fresh soups, mac & cheese, and entres in
grocery stores across the country, as well as for hot bars and
restaurants. Join a proven team for growth, success, and a
satisfying career!Summary: The Senior Brand Manager will be a key
leader driving the short and long-term health and success of both
the Blount and Panera Brands. Reporting directly to the VP of
Marketing, this position is responsible for the strategic growth
plans that deliver on revenue and profitability goals. The person
in this position will guide the team in the development of
products, portfolio management and marketing program development
that acquire new segments and consumers, ensure strong
relationships with our key retailers and achieve business revenue
and growth goals. This Sr Brand Manager role will also be evaluated
on incremental sales, increased household penetration, increased
market share, and increased buyer rates. Strong leadership and
communication skills, both written and verbal, will be required to
keep other functional areas apprised of and engaged in team
initiatives.
Essential Duties and Responsibilities:Category Strategy & Product
Portfolio ManagementConduct primary consumer research and leverage
a variety of secondary information sources to maintain a deep
understanding of category dynamics including trends, insights,
shopper behaviors and retailer strategies and competitive
activity.Analyze product performance, consumer feedback, research
and market trends to make informed decisions about product
positioning, messaging, pricing, packaging, recipe renovations, SKU
prioritization/optimization and new item introductions.Prepare
budgets and manage expenses to achieve company financial
objectives, analyzing the marketing mix and allocate optimal
resource investment, driving business results, P&L optimization
and sets activity KPIs. Evaluate opportunities to expand into new
channels (i.e. convenience/Ecomm) to further accelerate sales
growth.Conduct periodic business reviews, market assessments and
ROI/performance analysis to recommend actions to improve business
performance.Product DevelopmentOversee cross-functional
commercialization projects (R&D, Operations, Quality, Sales and
Finance) to ensure brand s strategic and financial objectives are
metWork with cross functional teams (R&D, culinary, quality,
legal, operations, sales, and finance) to commercialize the
innovation pipeline for all brands and develop a 3 year . robust
3-year product pipeline. Develop and validate concepts that deliver
on key consumer needs and align with the brand strategy. As
necessary bring in external research partners. Marketing Plan
Development & ExecutionEnsure alignment of marketing strategy and
execution across 4P s: product, price, placement and
promotion.Support Sr Director of Customer Marketing with the
development and evaluation of shopper marketing plans. Partner with
Customer Marketing Team to improve our overall retail relationships
and exercise our role as category leader to achieve our business
goals.Experience/Education: Bachelor's degree (B.A.) from four-year
college or university is required (MBA preferred) 5-7 years of
related experience in marketing. The candidate should have no less
than 3 years of experience in a brand management role in the CPG
industry. Proven success in multiple categories and varied brand
portfoliosKnowledge of Contact Management systems; Design software;
Internet software; Project Management software; Spreadsheet
software and Word Processing software.We offer:Medical, dental and
vision benefits401k with Company match Paid time off including
vacation, sick time and holidays.Education Assistance ProgramLife
Insurance and Short-Term DisabilityDiscounts on Blount products at
Company retail location
Keywords: Blount Fine Foods, Fall River , Senior Brand Manager, Executive , Fall River, Massachusetts
Click
here to apply!
|