Director, Public Relations
Company: Zelis Healthcare, LLC
Location: Boston
Posted on: April 18, 2024
Job Description:
The Public Relations Director manages the flow of communication
between Zelis and the media and manages the creation of marketing
messages that positively raise the public image of Zelis. They work
with the Brand and Content team, Marketing Leadership, and various
subject matter experts within Zelis to create and control the
public narrative around the Zelis brand, ensuring that content is
consistent, well-timed, and newsworthy. The director builds and
fosters relationships with reporters and influencers across
traditional and online media channels and manages our PR agency
relationship on both development and execution of innovative media
strategies as well as budget and planning. They establish and
implement strategic communications plans, develop, write and/or
approve messaging for press releases and media pitches, executive
talking points, media statements, bylines, op-eds, and more. They
measure the results of the program with KPIs that are shared
transparently to internal stakeholders. You may also draft and/or
review client and investor communications.Other responsibilities
include positioning company leaders and clients as subject matter
experts with third-party media for articles/bylines/speaking
engagements, monitoring and reporting on media coverage and reach,
organizing media briefings, managing external crisis
communications, pursuing, and securing award/industry recognition,
and leading executive media coaching. This person may also serve as
an official company spokesperson.The Expectations
- Public relations strategy - Define the Zelis media relations
objectives and develop the media relations playbook (e.g., areas of
focus, target publications and editors based on audience and
reach); maintain an understanding of the evolving national and
trade media landscape and respective audiences. Measure the results
of the public relations program on a continuous basis with a set of
KPIs.
- Spokesmanship - Advocate on behalf of Zelis across various
media channels and vehicles; craft compelling media pitches to
secure third-party coverage at national and trade
publications.
- Agency management - Partner with and leverage PR agency to
draft and publish compelling press releases, media pitches,
speaking engagement pitches; manage budget and planning.
- Digital and social media monitoring - Use digital media to stay
on top of cutting-edge strategies, key conversations, and
competitive landscape. Understand public relations as it relates to
organic search optimization and management.
- Communication skills - Strong speaking and writing skills are
essential, conversant communicator with internal and external
stakeholders.
- Interpersonal skills - Easily create and maintain relationships
with people, including senior leaders and executives.
- Project management - Simultaneously manage multiple publicity
projects with tight deadlines, driving projects and initiatives to
successful completion. Seamlessly collaborate with Marketing
Leadership and other stakeholders to ensure public relations is an
integrated component of every major announcement.
- Technical skills - Be able to perform, consume, and synthesize
primary and secondary research as well as submit press releases,
award submissions, and work on PR-related platforms, such as
Meltwater, Cision, LinkedIn, etc.About You
- 7-10+ years of experience as a media relations lead, and/or
other senior communications role dealing directly with the news
media.
- Have a passion for telling brand stories to the public, being
able to synthesize various data points into a cohesive story that
interests and engages an audience.
- Highly refined written and oral communication and presentation
skills.
- Collaborative style in a fast-paced environment, highly
adaptable, and able to work with speed and agility under
pressure.
- Healthcare and/or technology industry experience is a
plus.
- Bachelor's degree or equivalent demonstrated experience
required; Master's preferred.#LI-JB#Li-Hybrid As a leading payments
company in healthcare, we guide, price, explain, and pay for care
on behalf of insurers and their members. We're Zelis in our pursuit
to align the interests of payers, providers, and consumers to
deliver a better financial experience and more affordable,
transparent care for all. We partner with more than 700 payers,
including the top-5 national health plans, BCBS insurers, regional
health plans, TPAs and self-insured employers, over 4 million
providers, and 100 million members, enabling the healthcare
industry to pay for care, with care. Zelis brings adaptive
technology, a deeply ingrained service culture, and a comprehensive
navigation through adjudication and payment platform to manage the
complete payment process.Commitment to Diversity, Equity,Inclusion,
and BelongingAt Zelis, we champion diversity, equity, inclusion,
and belonging in all aspects of our operations. We embrace the
power of diversity and create an environment where people can bring
their authentic and best selves to work. We know that a sense of
belonging is key not only to your success at Zelis, but also to
your ability to bring your best each day.Equal Employment
Opportunity Zelis is proud to be an equal opportunity employer. All
applicants will receive consideration for employment without regard
to race, color, religion, age, sex, national origin, disability
status, genetics, protected veteran status, sexual orientation,
gender identity or expression, or any other characteristic
protected by federal, state or local laws.We encourage members of
traditionally underrepresented communities to apply, even if you do
not believe you 100% fit the qualifications of the position,
including women, LGBTQIA people, people of color, and people with
disabilities. Accessibility SupportWe are dedicated to ensuring our
application process is accessible to all candidates. If you are a
qualified individual with a disability or a disabled veteran and
require a reasonable accommodation with any part of the application
and/or interview process, please email TalentAcquisition@zelis.com
SCAM ALERT: There is an active nationwide employment scam which is
now using Zelis to garner personal information or financial scams.
This site is secure, and any applications made here are with our
legitimate partner. If you're contacted by a Zelis Recruiter,
please ensure whomever is contacting you truly represents Zelis
Healthcare. We will never asked for the exchange of any money or
credit card details during the recruitment process. Please be aware
of any suspicious email activity from people who could be
pretending to be recruiters or senior professionals at Zelis.
Keywords: Zelis Healthcare, LLC, Fall River , Director, Public Relations, Advertising , Boston, Massachusetts
Didn't find what you're looking for? Search again!
Loading more jobs...