Marketing and Visual Design Specialist
Company: Portsmouth Abbey School
Posted on: November 13, 2022
Title: Marketing and Visual Design Specialist
Reports to: Director of Marketing and Communications
FLSA Status: Full-time, Exempt, Faculty
About Portsmouth Abbey School
Portsmouth Abbey School is a coeducational Catholic boarding and
day school for students in grades 9 through 12. Founded in 1926 by
the English Benedictine Congregation, the School is located on a
525-acre campus along Rhode Island's Narragansett Bay, less than 30
minutes south of Providence and 20 minutes from Newport. Portsmouth
Abbey combines a classical education in the Catholic intellectual
tradition with Benedictine values. With 350 students, the School
believes that the love of learning leads to the desire for God, and
that the quest for intellectual understanding propels students to
the search for ultimate meaning. The School is known for
encouraging students to engage passionately in academic and
intellectual pursuits, innovative electives and extensive
opportunities in athletics and the performing and visual arts as
well as a commitment to service and a focus on things that matter.
Students are inspired to become the next generation's leaders,
stewards, innovators and problem solvers all the while grounded in
Benedictine values of love of God and neighbor, humility,
hospitality and a desire to serve the common good.
Reporting to the Director of Marketing and Communications, the
Marketing and Visual Design Specialist will be responsible for
supporting the development and execution of Portsmouth Abbey
School's overall comprehensive marketing plan and expanding the
presence of the institution as a leader in the independent school
sector. The Marketing and Visual Design Specialist will have a
particular focus on increasing Portsmouth Abbey School's digital
presence and developing innovative outreach strategies to increase
awareness of the institution as a premier, coeducational, Catholic,
The Marketing and Visual Design Specialist is a multi-functional
role with work split between digital marketing, visual design,
copy-writing, photography, videography and editing. The ideal
candidate will possess both a creative flair and a strong ability
to translate requirements into design, and will be adept at
balancing situations where the marketing and creative directions
are clearly defined, as well as situations with more room for
creative interpretation and autonomy.
The Marketing and Visual Design Specialist will also conceptualize
and create designs, concepts and layouts in order to produce
digital, video and photographic content for the school website, as
well as print, digital and social media channels to support
marketing, advertising, public, and community relations programs
that build and maintain Portsmouth Abbey School's local, regional
and national presence.
This position will also be responsible for creating and updating an
advanced social media strategy that includes developing production
schedules and coordinating content along with several departments
across the institution.
Essential Duties and Responsibilities:
Responsible for the design and production of internal and external
communications tools including the school's website, social media
accounts, advertising, magazine and annual report.
Ensure designs and content meet organizational standards and brand
expectations, express ideas accurately, and represent the
Portsmouth Abbey community appropriately.
Draft and post daily social media posts for all brand channels,
customizing each piece of content for its intended channel (this
includes adjusting photos/videos/graphics and editing copy and
URLs), as well as manage and monitor social media channels, with
the goal of increasing followers and engagement to support
strategic goals and initiatives.
Use trend intelligence, Google analytics, and other research tools
to optimize the relevance, success and steady improvement of
diverse digital activities and related campaigns.
Monitor trending hashtags and topics to integrate into the
Portsmouth Abbey brand.
Collaborate, brainstorm, and strategize with multiple teams on a
wide range of materials that may include departmental or
school-affiliated web pages, presentations, programming collateral,
signage, newsletters, and marketing content.
Develop and create graphics for wide variety of print and online
publications, illustrations, collateral materials, website, video
and social media channels.
Provide guidance and support to departments and affiliated entities
to assist in the development of digital strategies that enhance
their visibility and that of Portsmouth Abbey School.
Shoot digital photos and/or video at school and community events to
illustrate stories for social media platforms, collateral
materials, marketing and advertising.
Coordinate production schedules to ensure projects and assignments
are delivered in a timely manner.
Manage the design and uploading process of project materials,
understanding best practices for using a content management
Assist in updating and maintaining the internal management system
for designs, photography, video and other assets.
Prepare reports on the activities, plans and outcomes for assigned
marketing initiatives as directed by the Marketing Director.
Perform other duties as required.
Required Knowledge and Skills
The ideal candidate will have working/advanced knowledge of digital
marketing and advertising principles, social media management,
graphic design, copy-writing and project management. The
requirements listed below are representative of the knowledge,
skill, and/or ability required.
Supports the values and institutional goals as defined in the
Portsmouth Abbey School Strategic Plan and is commitment to the
mission of the school.
Demonstrated relevant experience producing multimedia content.
Familiarity with social media channels, such as Facebook,
Instagram, TikTok, Twitter, and LinkedIn.
Familiarity with the Adobe creative suite including design
programs, such as Photoshop, Illustrator and InDesign, as well as
Premiere Pro and After Effects.
Ability to work both collaboratively and independently, multitask,
organize and prioritize while maintaining high standards of
Ability to translate strategic direction into high-quality design
within an established brand identity and demonstrate excellent
attention to detail.
Ability to develop concepts by hand or with software, and execute
original content determining ideal usage of color, text, font
style, imagery, and layout
Proficiency with use of e-mail, word processing, spreadsheet,
database, and presentation software and use of the Internet.
Ability to communicate effectively, both orally and in writing;
define problems, collect data, establish facts, and draw valid
Ability to use interpersonal skills to make sound judgments
regarding how duties and responsibilities are completed between
coworkers, the supervisory chain, faculty, staff, students, and
Ability to respond to common inquiries or complaints from
constituents, agencies, or members of the community.
Work with vendors/printers to obtain quotes, execute jobs, and
resolve problems and disputes.
Required Education and Experience
Bachelor's Degree in graphic design, communications, marketing or
related field required, plus five years progressive work experience
in graphic design; or equivalent combination of education and
3-5 years' experience with design software, including Illustrator,
InDesign, Photoshop, and
proven experience with graphic design for print and digital, with a
strong portfolio of work.
Demonstrated experience in content and video production for social
media across multiple social media platforms.
Proven experience implementing, maintaining, and tracking SEO
strategies including keyword and market research and Google
Excellent written and verbal communication skills. Knowledge of
business English, proper spelling, grammar and punctuation, and
Error free and enticing copywriting skills, with an understanding
of sales and marketing tactics and strategies. Knowledge of AP
style a plus.
Mac and PC proficient, HTML/WordPress experience a plus.
While performing the duties of this job, the employee regularly is
required to sit; use hands to finger, handle, or feel; reach with
hands and arms; and talk or hear. The employee frequently is
required to walk. The employee occasionally is required to stand;
and stoop, kneel, crouch, or climb. The employee must occasionally
lift and/or move up to 40 pounds.
Work is generally performed in an office setting, with a moderate
noise level. Working hours may include evenings, holidays or
weekends depending on deadline requirements and special events.
Professional development is both encouraged and supported.
All prospective employees must be able to clear a background
check.Benefits to include:
Salary: Commensurate with experience and education.
Pension (403b): PAS contribution of 10%; employee contribution of
1%, after 2-year waiting period (waived with prior educational
Health insurance: United Healthcare; Waive, $3,100 stipend
Dental insurance: Delta Dental
Life insurance: equal to one year's salary
Short-term disability (TDI): paid by employee and administered by
State of RI
Long-term disability: 90-day qualifying period; 60% of salary;
$7,500 maximum monthly benefit (conversion privilege)
AD&D: per policy
..... click apply for full job details
Keywords: Portsmouth Abbey School, Fall River , Marketing and Visual Design Specialist, Advertising , Portsmouth, Massachusetts
Didn't find what you're looking for? Search again!