Brands+ Category Customer Insights Manager - Remote
Company: UNFI
Location: Providence
Posted on: May 6, 2024
|
|
Job Description:
Job Overview: The Category Management Manager will accelerate
the growth of the category and UNFI Brands+ by using deep customer,
consumer, and market insights to drive medium (2-3 years) and
short-term category strategies to feed to our customers and sales.
They will create Category visions and identify category growth
opportunities through analysis, evaluation of placement,
distribution, assortment, merchandising, and pricing strategies.
They will work closely with the Sales team at the national,
regional, and customer levels, in addition to the B+ Product
Business Management Teams and UNFI s Category Management team to
help deliver category growth strategies, recommendations, and
plans.What does it mean to be part of the Brands+ Team?UNFI Brands+
is one of the most comprehensive private label programs available
today. With over 5,000 products across 200 categories throughout
the store, we believe we have what today s consumer is seeking from
national brand equivalents to opening price points to gourmet,
specialty, and organic offerings. Joining our team of food
scientists, product developers, brand managers, sourcing experts,
product managers, and chefs, you would be part of delivering
quality category-leading brands to consumers, diversifying
assortment to attract a wider range of shoppers, and build shopper
loyalty. More choices for consumers and more opportunities for
retailers striving to make our customers stronger and our food
solutions more inspired. Job Responsibilities: Category Strategy
Development (40%)
Establish and lead the implementation of category learnings,
insight, business strategies, and thought leadership to accelerate
Private Brands' growth in sales, units, penetration, and space.
Identify, share, and align on specific category opportunities
(including, but not limited to penetration, distribution,
assortment, execution, and price). Deliver action steps for
retail-specific implementation that will drive unit and dollar
share growth, incremental return on inventory invested, and better
performance.
Provide insight on promotion timing, pricing, and tactics to
improve category performance vs National Brands and Private Brands.
Identify what is working in a category and what is not and provide
recommendations on how to improve performance. Able to do
assortment analysis to recommend optimal assortment.
Identify new approaches for growing the category, driving
initiatives to increase category awareness and space, and creating
processes to better manage the performance of the category over the
long term.
Evaluate Category performance across all channels to inform
decision-making. Support Joint Business Planning, Selling
Strategies, and Trade Effectiveness (25%)
Actively support line reviews Customer Category reviews, and
Top to Top
meetings.
Partner with sales in crafting analysis, and messaging for key
strategic topics. Develop insights based on the Brand Health &
Household panel (Consumer Facts).
Develop integrated selling presentation utilizing syndicated data,
category insights, and supporting consumer trends with
recommendations to grow categories and UNFI Brands.
Maintain knowledge of promotional and pricing fundamentals and
competitive brands to provide high-level insight into promotional
effectiveness to Brands+ and customer teams. Recommend to both
Merchandising and Professional Services Price Management teams
optimal pricing strategies/opportunities for key categories to
drive relevance and competitiveness in the market.
Support the development of the overall UNFI Brands+ portfolio
strategy identifying brand growth opportunities and helping
influence brand strategies and innovation plans.
Analyze syndicated data and use these insights in creating selling
presentations. Develop insights and size/structure markets for new
product ideas and sell-ins for new products. Aid in customer
planning meetings. Category Expert and Planogram Development
(20%)
Serve as category expert for Brand Marketing, PBM, Merchandising +
Category Management, and Sales teams. Provide strategies to
maximize category growth and Brands+ market share.
Design planograms for various categories based on merchandising
strategies, seasonal promotions, and sales goals.
Analyze store layout and space constraints to ensure efficient use
of space while maintaining a visually appealing and
shopper-friendly environment.
Determining the optimal placement of products on shelves, endcaps,
displays, and other fixtures to attract customer attention and
drive sales.
Synthesize category strategies to equip the sales team with a
robust selling story supporting JBP, category growth, and new item
meetings.
Run, distribute, and continuously improve quad weekly tracking
reports utilizing NielsenIQ syndicated data. We use all food and
beverage categories for the Total US, across all available grocery
customers, and for Walmart and Target. Data Structure and
Management (10%)
Develop mastery of proprietary Nielsen tools and metrics, which
will be used to help solve themost pressing category and business
questions.
Ensure data integrity and structure for how UNFI utilizes NielsenIQ
s syndicated databases. This will include creating and maintaining
extensive custom totals for categories, segments, brands, sizes,
etc.
Develop insights based on ad hoc analyses utilizing Nielsen s
syndicated data. These will include, but are not limited to, the
following: category segmentations and category sales
measurement.
Provide insights based on household panel (NielsenIQ Consumer
Facts) data for marketing.
Partner with our Nielsen and SPINS teams. This will include but is
not limited to, collaborating with their resources to improve our
category management tools. Miscellaneous (5%)
Contribute to annual forecasting based on sales trends and market
input.
Where appropriate, partner with the internal market research team
to uncover consumer insights and help answer customer
department/category questions.
Performs other relevant job duties as requiredJob Requirements:
Education/ Certifications/or Equivalent combination of education
training and experience:
Bachelor s degree in marketing or business preferred or equivalent
related experience and training Experience:
A minimum of 5+ years of experience in category management
required, significant experience in the CPG industry preferred.
Must possess an in-depth knowledge of syndicated data tools
(Circana (IRI), Nielsen), pricing and promotion tools
Proven ability to collect, organize, analyze, and interpret data to
draw meaningful conclusions and communicate recommendations in line
with category and business objectives is required.
Curious mindset and passion for growing the category and UNFI
Brands+ business. Must be comfortable and quick in MS Excel and
PowerPoint.Knowledge/ Skills/ Abilities:
Excellent oral, written communication and excellent interpersonal
skills
Category Management Certification is a plus
Nielsen IQ, Spectra, Numerator, Rakuten, Excel tool expertise
Strong quantitative analysis and proficiency with Excel &
PowerPoint
Experience with financial analysis
Experience managing large data sets and utilizing to drive
performance and process improvements
Team player
Highly motivated / self-starter
Ability to work in a fast-paced environment and manage various
projects at the same time.
Meticulous attention to detail
Willingness and ability to travel a few times throughout the
year
Some travel may be required.All qualified applicants will receive
consideration for employment without regard to race, color, age,
religion, sex, sexual orientation, gender identity or expression,
national origin, disability, or protected veteran status. UNFI is
an Equal Opportunity employer committed to creating an inclusive
and respectful environment for all. - M/F/Veteran/Disability.
VEVRAA Federal Contractor.
Keywords: UNFI, Fall River , Brands+ Category Customer Insights Manager - Remote, Executive , Providence, Massachusetts
Click
here to apply!
|